Old coaching inns converted into four- and five-star hotels vie for space in Kitzbühel’s ancient streets alongside smart fashion boutiques and wickedly expensive cafés. But despite the resort’s diamond-studded image, the cost of a stay here can be a pleasantly reasonable surprise. Staying in the neighbouring villages of Kirchberg, Jochberg or Aurach can see prices drop even further.
In a small village, 3km from Kitzbühel, the family-run Hotel Aurach is a traditional, friendly retreat with basic but comfortable rooms, an airy dining room and sauna. It’s a three-minute walk to the bus stop for access to the lifts and ski area.